Over 5000 TONI&GUY staff from all corners of the world met at the landmark Battersea Power Station in London to celebrate the successes of the most influential hairdressing family in the world.
Guests were treated to an explosion of creative talent and high-octane entertainment at this event of mammoth proportions including: a live performance from British rapper Professor Green, the launch of TONI&GUY’s new education collection Artelier and the A/W ’12 collections from Giles Deacon and Todd Lynn. The show came to a climatic end with a stunning Avant Garde presentation from the multi-award winning Avant Garde team – followed by an after party with top London DJs.
Highlights from the event included a presentation of the company’s Assistant, Photographic and Business Awards to congratulate the unique individual talents that have helped make TONI&GUY such a global success story, a 35 meter catwalk spanning the length of the Big Top venue and more than 50 models and a backstage team of over 70 hairdressers.
October 2012 sees the launch of the NEW label.m campaign collection 2012-2013.
Inspired by the catwalk trends from London Fashion Week and created by the experts from the International Artistic Team, the label.m campaign collection is both fashion forward and edge driven.
Utilising the whole label.m Professional Haircare range to create each of the 15 unique looks, the label.m team have infused each style with individuality and creativity.
London Fashion Week 2013 saw TONI&GUY as the Official Sponsor for the 17th season, and also celebrated 10 seasons working with British design sensation Giles Deacon. For the past decade TONI&GUY have created catwalk hairstyles from London to Paris.
Each season Giles showcases a new collection with an army of inspirations- our favourites including gothic disco, dinosaurs and Jacobean house-fires. Each with Giles’ signature twist of taking something unusual and creating an almost-overwhelming beauty.
The hair created for the shows has always worked in collaboration with Giles’ collections- styling everything from sleek fishtail braids, oversized beehives and disco wefts. For Giles’ SS10 show, pastel panels were created for the women, which paved the way for pastel washes and ombre trends for that summer and beyond.
I truly love the relationship I have with TONI&GUY, we’ve done some great work over the last 10 seasons and I’m hoping it’s going to continue for many more- Giles Deacon.