In ‘My Story’, the man behind hairdressing’s most iconic brand tells all about his background, brothers and business. The Mascolo family left Italy when Toni was just fourteen years old – he had no idea quite how much London would change his life.
Between them, the family fought poverty, death and heartbreak to create the iconic Toni & Guy salons – with Toni and his brother Guy at the helm. From their most celebrated clients and their trademark hairstyles, to helping the next generation of hairdressing talent, Toni spills his secrets on how he created a successful Superbrand. He is a captain of British business who provides valuable lessons for aspiring entrepreneurs, and heartfelt inspiration for the rest of us.
For more than a decade TONI&GUY has been the proud sponsors of London Fashion Week. Session Teams, comprising of the best global talent in the industry, used label.m products to create the hair looks for 30 shows, including Jean-Pierre Braganza, Paul Costelloe, sass and bide, Osman, Giles and Tata Naka.
In addition to offering backstage support, goody bags were provided and an on-site salon hosted press and VIPs.