Archive for February, 2011

About London Fashion Week

London Fashion Week is one of the world’s leading designer showcases alongside New York, Paris and Milan. With over 5,000 visitors, the audience is made up of UK and International press, buyers and industry professionals including key opinion formers. Last season London Fashion Week generated over 100 million pounds worth of press coverage in the UK alone.

The Exhibition at LFW, based at Somerset House, showcases around 170 of the industry’s most creative UK and International designer businesses including both emerging and established accessories, jewellery and ready-to-wear labels. The BFC aims for The Exhibition to mirror the energy on the catwalk and presentation schedule.

Estethica is the BFC’s sustainable initiative sponsored by Monsoon. All potential Estethica designers must adhere to at least one of the three principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence. Estethica is the hub of London’s ethical fashion industry and recognised internationally as a leading showcase of ethical fashion.

The BFC NEWGEN scheme, currently sponsored by TOPSHOP was set up in 1993 with the mission of supporting the growth of original new collections which have the potential to make a mark on the international scene. Designers who have been in business for three years or less and are eligible to apply for the NEWGEN scheme and those selected will receive sponsorship and mentoring tailored to the scale and positioning of their products and businesses. Judging is undertaken voluntarily by a panel of Britain’s top editors, buyers and talent scouts who compare entrants against the standards of excellence attained by former winners including some of Britain’s highest profile designers including Alexander McQueen, Matthew Williamson, Julien Macdonald and more recently Giles Deacon, Gareth Pugh, Christopher Kane, Marios Schwab, Richard Nicoll and Todd Lynn. Sarah Mower is the BFC’s Abassador for Emerging Talent and is the chair of this committee.

TONI&GUY is one of the official sponsors for the London Fashion Week.

TONI&GUY Malta has announced the opening of Malta’s first Essensuals salon in Gzira. Essensuals, the next generation of award-winning salons from the renowned TONI&GUY empire, aims to provide its image-conscious clients with all of life’s essentials; the essensuals brand is dedicated to transforming catwalk-inspired trends into wearable and desirable styles to suit a client’s personality and lifestyle.

Almost 17 years after the first TONI&GUY salon opened its doors in Malta the franchise’s original outlet in Gzira has been completely transformed into the new state-of-the-art essensuals salon. Refurbished to the exacting standards and specifications of TONI&GUY, the salon provides clients with a truly exhilarating experience, featuring shampooing chairs with in-built massage capabilities and cutting and styling seating specifically chosen for elegance, ease of maintenance, and comfort.

In 1974, Gordon Mayo, now Chairman and CEO of TONI&GUY Malta, walked into a hairdressing salon in London and saw a book by the renowned stylists of TONI&GUY. From that moment on, he has been inspired by their vision, overseeing the growth of TONI&GUY Malta which has mirrored the phenomenal success of the international brand. The first European franchise of the company was opened in Germany in 1990 by Nico Puglia, who suggested to Mayo that he approach Toni Mascolo and his brother Anthony (the artistic director of the TONI&GUY academy) with the proposal to open a franchise in Malta. “I did exactly that”, explains Mayo, “and the idea was finally approved. This was 1991 and it took me a good three years to get the franchise up and running and finally, the Gzira salon was launched in June 1994.”

Mayo has maintained a brilliant relationship with the Mascolo brothers ever since, during which TONI&GUY Malta has seen the launch of new salons at Hilton Portomaso, Paceville, the Plaza, Sliema, and Arkadia in Gozo.

Mayo sees the refurbishment of the original Gzira salon as merely the first step in even further expansion and is especially excited about the opportunity to open the first salon in Malta to boast the essensuals brand. “I would love to see many more salons here in Malta taking on TONI&GUY brands”, Mayo elaborates.

Mr Mayo comments that the refurbishment is “designed to meet TONI&GUY founder and CEO Toni Mascolo’s idea of the perfect salon. We look forward to welcoming our valued customers and many new clients to this exciting new experience in hairdressing.”