For over forty years, TONI&GUY has  remained at the forefront of the hairdressing industry and has pioneered the ‘professional hairdresser’, exceeding all industry standards to make expertise available on a global scale. 

TONI&GUY is the ‘Official Haircare Sponsor of London Fashion Week’ and The Vauxhall Fashion Scout initiative, translating catwalk trends into wearable hair has seen them gain a reputation as the fashion-led hairdresser.

TONI&GUY was voted as a Superbrand (an accolade given to only the UK’s strongest brands) in 2005, 2006, 2008 and 2009. TONI&GUY was also nominated as a CoolBrand in 2006 and is essentially the first hairdressing company to receive both nominations.

TONI&GUY has 402 salons in 41 countries worldwide and 28 educational academies globally employing over 5000 in the UK and a further 2000 employees across the world!

Sacha Mascolo-Tarbuck, the nineteen-year-old daughter of founder and CEO Toni Mascolo, is the youngest person ever to win the ‘Newcomer of the Year’ at the British Hairdressing Awards. She is now the Global Creative Director and her husband, James Tarbuck, is the Global Brand Director for the company.

In 2007, Sacha was nominated for the HAIR Magazine Awards as ‘Hairdresser of the Year’, The UK’s ‘Most Wanted’ Look of The Year, as well as in Fashion Focused programme for the Image of the Year award from the Fellowship of British Hairdressers.

The TONI&GUY international artistic team was again nominated in 2007 for the title of Best British Artistic Team of the Year at the British Hairdressing Awards, an accolade they have won for a record of 11 times. Essentially, TONI&GUY has also won over 85 awards – 47 of which are British Hairdressing Awards.

In 2005, TONI&GUY has launched its own professional hair care range called label.m, which has been successfully distributed to 32 markets within the last two years. TONI&GUY has also published 29 educational books and 25 video and DVD step-by-step collections to date.

In 2007, the international artistic team travelled to 25 countries and created different hair styles for numerous shows and seminars internationally, to which thousands of hairdressers attend each year.

Renowned stylists Guido, Adam Bryant, Tracey Cahoon, and Eugene Soleiman have all worked for TONI&GUY.

TONI&GUY has its own in-salon TV station featuring music videos and fashion TV. TONI&GUY’s features are notably watched by over 90,000 clients each week.


To grow the best, most profitable, and most creative hairdressing company on the planet, where people love to work and clients love to be.


For more than 45 years, TONI&GUY has combined a reputation for quality with the pursuit of cutting-edge modernity. TONI&GUY emphasises education, product development and training, and values the importance of positioning the brand in the broader context of fashion and style.

Comments are closed for this article.