All posts in INDUSTRY NEWS

Do you want to open your own Toni&Guy Salon?

Well, now you can!

From the outset, each franchisee receives an Operations Manual on CD explaining all Company procedures such as staff contracts, goal setting, job descriptions and career structures. Marketing templates are constantly distributed to ensure that recruitment and promotion issues are resolved efficiently. This brochure is just a brief insight into the many business, marketing and PR solutions that we make available to our franchisees, we want you to know all our business success secrets and fully utilise them for your salon. Remember your success is our success which is why we believe in investing in your future. Come and join us.

Contact Us on for more information.

In ‘My Story’, the man behind hairdressing’s most iconic brand tells all about his background, brothers and business. The Mascolo family left Italy when Toni was just fourteen years old – he had no idea quite how much London would change his life.

Between them, the family fought poverty, death and heartbreak to create the iconic Toni & Guy salons – with Toni and his brother Guy at the helm. From their most celebrated clients and their trademark hairstyles, to helping the next generation of hairdressing talent, Toni spills his secrets on how he created a successful Superbrand. He is a captain of British business who provides valuable lessons for aspiring entrepreneurs, and heartfelt inspiration for the rest of us.

Over 5000 TONI&GUY staff from all corners of the world met at the landmark Battersea Power Station in London to celebrate the successes of the most influential hairdressing family in the world.

Guests were treated to an explosion of creative talent and high-octane entertainment at this event of mammoth proportions including: a live performance from British rapper Professor Green, the launch of TONI&GUY’s new education collection Artelier and the A/W ’12 collections from Giles Deacon and Todd Lynn. The show came to a climatic end with a stunning Avant Garde presentation from the multi-award winning Avant Garde team – followed by an after party with top London DJs.

Highlights from the event included a presentation of the company’s Assistant, Photographic and Business Awards to congratulate the unique individual talents that have helped make TONI&GUY such a global success story, a 35 meter catwalk spanning the length of the Big Top venue and more than 50 models and a backstage team of over 70 hairdressers.

A party was held recently to celebrate Gordon Mayo’s 40 years in the hairdressing business, and the recent refurbishment of the TONI&GUY Malta salon in Gzira which has evolved into the first salon in Malta to boast the essensuals brand, the next generation of salons from the TONI&GUY empire.

Over 150 guests savoured the excellent food and flowing wine on the magnificent terrace at The Villa, while enjoying the balmy summer evening and taking in the beautiful views of Balluta Bay.  They also enjoyed stunning visuals of the new state-of-the-art essensuals salon.

In order to celebrate this impressive milestone, Mayo, Chief Executive and CEO of TONI&GUY Malta, gathered together his family, closest friends, colleagues, staff members and his clients. In a short speech, he recalled how after taking up hairdressing when he left school, he continued his studies in the UK before returning to Malta to open his first salon Gordon’s Creations in 1976. A turning point in his career was his chance encounter with a book by TONI&GUY which introduced him to the company and started off the strong relationship with the Mascolo brothers – the founders of TONI&GUY.

This led to the launch of the Maltese franchise, with the first salon in Gzira being opened in 1994 and more salons following in Paceville, The Hilton, at The Plaza and Arkadia, Gozo.  He concluded by thanking family and friends for all the priceless support and encouragement over the years; his colleagues and staff members for all the hard work that contributed to the salons’ success and last but not least his clients, who, he said, “are the backbone of any business, and you certainly have been the backbone of mine.”

The long, sunny days of summer are coming to a close. If you spent your summer out-and-about, enjoying the sun and sea, it will have likely taken a toll on your hair’s health and lustre. All the elements of summer are against keeping your hair in its best condition. Not only is the sun hard on your hair, we also wash and comb our hair more often in summer, which can cause tearing and breaking of the cuticles which protect and strengthen the hair – called “mechanical damage”. Your hairstyle may not last as long and your hair can get frizzy, curly and your style puffy.

Fortunately, there are fantastic products and treatments available which can restore the health of your hair and the natural protection it requires. At TONI&GUY, professional Technicians will advise you on the most appropriate treatments and supply you with the latest and very best products available – bringing back your hair’s lustre for autumn and in time for the many special occasions of the coming season.

Autumn is also a perfect time for a new look. In October the TONI&GUY team will be brimming with ideas for up-to-date new looks from the London catwalks. Gordon Mayo, Chairman and CEO of TONI&GUY Malta tells us “Fringes and strong multi-colours blend in perfectly with the fashion we have seen on the catwalks this year.”

“We are seeing a trend towards ‘London Street’ – a cool vibe with strong bold shapes, interjected with hip, super-cool textures. From the 16th to the 20th September, London will start its annual Fashion Week, of which TONI&GUY is again an official sponsor.  This gives us an advance look at the spring/summer clothes and hair for 2012.

I am sure this season we are going to see exciting experiments in hairdressing with shapes and texture and I am looking forward to another great year ahead. As always, my talented team and I will pour all our creativity, energy and passion into inspirational new styles which enhance not only our clients’ hair but their overall image.”

For over 40 years, TONI&GUY has remained at the forefront of the world’s hairdressing industry. TONI&GUY Stylists have undergone the best education on the planet. It is not only the most powerful hairdressing brand in the world but also the most dynamic brand in Malta. With five salons in Portomaso, Sliema, Paceville, Gozo and the exciting new, state-of-the-art essensuals salon in Gzira…a fantastic new look awaits near you!

TONI&GUY Malta has announced the opening of Malta’s first Essensuals salon in Gzira. Essensuals, the next generation of award-winning salons from the renowned TONI&GUY empire, aims to provide its image-conscious clients with all of life’s essentials; the essensuals brand is dedicated to transforming catwalk-inspired trends into wearable and desirable styles to suit a client’s personality and lifestyle.

Almost 17 years after the first TONI&GUY salon opened its doors in Malta the franchise’s original outlet in Gzira has been completely transformed into the new state-of-the-art essensuals salon. Refurbished to the exacting standards and specifications of TONI&GUY, the salon provides clients with a truly exhilarating experience, featuring shampooing chairs with in-built massage capabilities and cutting and styling seating specifically chosen for elegance, ease of maintenance, and comfort.

In 1974, Gordon Mayo, now Chairman and CEO of TONI&GUY Malta, walked into a hairdressing salon in London and saw a book by the renowned stylists of TONI&GUY. From that moment on, he has been inspired by their vision, overseeing the growth of TONI&GUY Malta which has mirrored the phenomenal success of the international brand. The first European franchise of the company was opened in Germany in 1990 by Nico Puglia, who suggested to Mayo that he approach Toni Mascolo and his brother Anthony (the artistic director of the TONI&GUY academy) with the proposal to open a franchise in Malta. “I did exactly that”, explains Mayo, “and the idea was finally approved. This was 1991 and it took me a good three years to get the franchise up and running and finally, the Gzira salon was launched in June 1994.”

Mayo has maintained a brilliant relationship with the Mascolo brothers ever since, during which TONI&GUY Malta has seen the launch of new salons at Hilton Portomaso, Paceville, the Plaza, Sliema, and Arkadia in Gozo.

Mayo sees the refurbishment of the original Gzira salon as merely the first step in even further expansion and is especially excited about the opportunity to open the first salon in Malta to boast the essensuals brand. “I would love to see many more salons here in Malta taking on TONI&GUY brands”, Mayo elaborates.

Mr Mayo comments that the refurbishment is “designed to meet TONI&GUY founder and CEO Toni Mascolo’s idea of the perfect salon. We look forward to welcoming our valued customers and many new clients to this exciting new experience in hairdressing.”