TONI&GUY was founded in 1963 by the brothers Giuseppe (Guy) and Gaetano (Toni) Mascolo, who were then joined by the younger brothers Bruno and Anthony.

It has since grown from a single unit in Clapham, South London, to a multinational company comprising  numerous salons and academies worldwide, a wide range of products, and a growing portfolio of associated companies.

Essentially, the company’s creative destiny now lies in the capable hands of Toni’s eldest child, Sacha Mascolo-Tarbuck, with the commercial side of the business manoeuvred by Toni Mascolo.

Toni’s eldest son, Christian, co-launched sister-brand essensuals back in 1997, while Sacha’s husband, James Tarbuck, masterminded the TONI&GUY Media department. The latter incorporates TONI&GUY’s own TV channel TONI&GUY.TV, the launch of the award-winning TONI&GUY Magazine, the development of both PR and design, as the first communications model of its type in the UK.

The company currently comprises two global franchised hair salon groups, TONI&GUY with 231 salons in the UK and 171 internationally, essensuals with 43 salons in the UK and 22 internationally, 28 TONI&GUY Academies globally, a professional product range, two retail product ranges, an Italian-style deli-café chain and companies specialising in IT support, salon design, salon supplies, and financial services.

In 2002, Toni Mascolo also founded the TONI&GUY Charitable foundation, which is currently raising money for a TONI&GUY ward at King’s College Children’s Hospital.


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